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To analyze the specific activities through which firms can create a competitive advantage, it is useful to model the firm as a chain of value-creating activities. Michael Porter identified a set of interrelated generic activities common to a wide range of firms. The resulting model is known as the value chain.
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This presentation explores a case solution of Wal Mart second case study. These slides explores the key success of Wal Mart including the Cross Docking System which is very important for Wal Mart running the business process.
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This presentation explores a case solution of Pacific Pride Commercial Fueling System’s case study. The consideration:

Identification and Explanation the Characteristic of Consumers

Contribution of Information Technology
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This presentation explores a case solution of ITC eChoupal’s case study. The consideration:

1. The weaknesses of the soybean agricultural business in Bhopal, India before the eChoupal initiative
2. The advantages of the Internet (eChoupal) in this case in terms of disintermediacy, solving information asymmetry
and building a new business model
3. What do you learn from this case
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This presentation explores a case solution of General Motors’ case. Consider on:

Substantive Issues
Differentiation between merger and alliances
About GM and Fiat
Advantages and Disadvantages for General Motors and Fiat
Evaluation of strategy and what General Motors should do
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This presentation explores a case solution of Yanmar Diesel Indonesia’s case. Consider on:

Introduction

Recommendation

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This presentation explores a case solution of Wal-Mart’s case. Consider on:

Introduction

The Success Strategy

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This presentation explores a case solution of MEDI-CULT’s case - Pricing a Radical Innovation. Consider on:

Introduction

Accept the proposed project or reject?

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From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the “22 Laws.” Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the “Law of Focus” states that the most powerful concept in marketing is “owning” a word in the prospect’s mind, such as Crest’s owning cavities and Nordstrom’s owning service. The book is fun to read, contains solid information, and should be acquired by all public and business school libraries. It will be requested by readers of the authors’ earlier titles.

Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University
“Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how, whether they’re entrepreneurs or seasoned veterans.” –This text refers to an out of print or unavailable edition of this title.
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