Planning concerned with both ends (what’s to be done) and means (how it’s to be done). Planning can either be formal or informal; informal planning, nothing is written down, and there is little or no sharing of goals with others in he organization. These slides will explore only formal planning. Take a look the presentation.
Leadership has always been an issue of high interest from the early days of people gathering together in groups to accomplish goals. Leadership, like motivation, is an organizational behavior topic that has been heavily researched and most of that research has been aimed at answering the question: What is an effective leader? Let’s check out […]
This presentation explores about strategic position. A key stage of the strategy formulation process is for managers to appreciate the relative standing of the firm. This calls for an assessment of the external environment in which the firm operates as well as an appraisal of the firm‘s internal position.
Strategic management is concerned with determining the future direction of an organization and implementing decisions aimed at achieving the organization’s objectives. The strategic management process is applicable to many different kinds of organizations both commercial and non-commercial.
It is, therefore, applicable to large multi-business enterprises as well as to small owner managed companies, and equally […]
Making decision isn’t something that just managers do. Individuals at all levels and in all areas of organization make decision that affect their jobs and the organization they work for. Although decision making is typically described as “choosing among alternatives”, that view is too simplistic. Why? Because decision making is a comprehensive process, not just […]
International marketing takes place when a business directs its products and services toward consumers in a country other than the one in which it is located. While the overall concept of marketing is the same worldwide, the environment within which the marketing plan is implemented can be dramatically different from region to region.
A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. PEST analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. Many macro-environmental factors are country-specific […]
Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. These slides will explores Four Dimension of Marketing Effectiveness and Five Factors Driving the Level of Marketing Effectiveness.
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a […]
The marketing concept emphasizes that profitable marketing begins with the discovery and understanding of consumers needs and then develops a marketing mix to satisfy these needs. Thus, an understanding of consumers and their needs and purchasing behavioral is an integral successful marketing.
