About the Book
The book is organized around five issues that need to be addressed for greatness. These are:
Issue One - How do you define great without business metrics?
Issue Two - What is “Level 5 Leadership” in the social sector?
Issue Three - How can you get the right people on the bus?
Issue Four - How do […]
From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary […]
Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University
“Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how, whether they’re entrepreneurs or seasoned veterans.” –This text refers to an out of print […]
