The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff. The matrix allows marketers to consider ways to grow the business via existing and/or new products, in existing and/or new markets – there are four possible product/market combinations. This matrix helps companies decide what course of action should be taken given current […]
A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a lower cost (cost advantage), or deliver benefits that exceed those of competing products (differentiation advantage). Thus, a competitive advantage enables the firm to create superior value for its customers and superior profits for itself.
A firm positions itself by leveraging its strengths. Michael Porter has argued that a firm’s strengths ultimately fall into one of two headings: cost advantage and differentiation. By applying these strengths in either a broad or narrow scope, three generic strategies result: cost leadership, differentiation, and focus. These strategies are applied at the business unit […]
To analyze the specific activities through which firms can create a competitive advantage, it is useful to model the firm as a chain of value-creating activities. Michael Porter identified a set of interrelated generic activities common to a wide range of firms. The resulting model is known as the value chain.
This presentation explores a case solution of Wal Mart second case study. These slides explores the key success of Wal Mart including the Cross Docking System which is very important for Wal Mart running the business process.
This presentation explores a case solution of Pacific Pride Commercial Fueling System’s case study. The consideration:
Identification and Explanation the Characteristic of Consumers
Target of Business Strategy: Low Cost Production or Unique Product
Contribution of Information Technology
This presentation explores a case solution of ITC eChoupal’s case study. The consideration:
1. The weaknesses of the soybean agricultural business in Bhopal, India before the eChoupal initiative
2. The advantages of the Internet (eChoupal) in this case in terms of disintermediacy, solving information asymmetry
and building a new business model
3. What do […]
This presentation explores a case solution of General Motors’ case. Consider on:
Substantive Issues
Differentiation between merger and alliances
About GM and Fiat
Advantages and Disadvantages for General Motors and Fiat
Evaluation of strategy and what General Motors should do
