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This presentation explores a case solution of Yanmar Diesel Indonesia’s case. Consider on:
Introduction
Main Issues
Five Forces Rivalry Condition
Recommendation

This presentation explores a case solution of Wal-Mart’s case. Consider on:
Introduction
Porter’s Generic Strategy
Supply Chain
The Success Strategy

This presentation explores a case solution of MEDI-CULT’s case - Pricing a Radical Innovation. Consider on:
Introduction
Substantive Issue
Exploit the greatest benefit of having IVM
IVM Pricing Strategy
Price discrimination by doing some sort of monopolistic power
Structure conduct performance model analyzing
Accept the proposed project or reject?

From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary […]

Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University
“Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how, whether they’re entrepreneurs or seasoned veterans.” –This text refers to an out of print […]

This presentation explores a case solution of ZARA’s case. Consider on:
Competitive advantage, Strategies and Objectives
International Strategy
Market selection
Market entry
Marketing approach
Inditex’s Financial Position Compare to Competitors
SWOT Analysis
Resolution to grow the Zara chain in best

The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure.
Michael Porter provided a framework that models an industry as being influenced by five […]

A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment […]

This presentation containing case solution of Cola Wars case. The presentation consider about:
Introduction
Porter’s Five Forces Analysis
Rivalry
Substitute Products
New Entrants
Bargaining Power of Suppliers
Bargaining Power of Buyer
Conclusion

This presentation containing case solution of Gillette Indonesia case. How Gillette market the product in Indonesia market which not usual to using “razor”. The presentation consider about:
Introduction
Product Line
Distribution and Sales
Communication
Competitors
Challenges
Economic Condition
The […]